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The Challenge:
Finding the "right" site can be a time-consuming and nerve-racking process.
Market researchers routinely evaluate market potential and site selection
suitability by examining local demographics, competitor locations and
logistical factors within a proposed trade area.
Defining a proposed trade area based on traditional radial ring studies can
cause significant errors of omission and commission, and can lead to poor sales
potential and site selection decisions.
The Solution
Spatial Insights Freeway Drive Time
application uses sophisticated spatial analysis technology to more accurately
define trade areas based on travel time from a proposed site.
Freeway can be used to produce:
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polygons representing the area which can be driven from a specified point
within a specified amount of time under user specified traffic conditions
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point-to-point drive times between a single origin and single destination point
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tables of drive times between a set of one or more origins and a set of one or
more destinations
Freeway is available as a standalone Windows application, as a
MapBasic
application for
MapInfo Professional
, or as a callable DLL for developers in 16-/32-bit Window applications.
Freeway 2010 comes packaged with a nationwide roadway system using current year
TIGER data for the US version, and current year Statistics Canada data for
the Canadian version.
Freeway 2009 Premium uses current year NAVTEQ data.
Freeway is fully documented and is designed for the end user.
Freeway calculates drive times quickly and efficiently, and provides flexibility
for user specified road conditions and speed limit assignments.
As an add-on to Freeway, Spatial Insights also offers
Point2Point Drive
: a 'street smart' drive distance proximity tool used to find the nearest
destinations. Freeway works behind the scenes to calculate the distances from
each origin to each destination.
Try demo version now
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