The Chinese community is a residentially concentrated, profitable and fast growing market. Over one million Chinese live in Canada, representing $22 billion purchasing power. The potential of this market segment is so huge that no corporate leader can afford to ignore it.

A unique national micro-marketing database of Chinese consumers, EthnoMarket–Chinese provides distribution of Chinese population and household, current year estimates of the household expenditure of Chinese consumers on food, clothing, shelter, transportation, household operation, education, health care, recreation and more.

Benefits

EthnoMarket–Chinese will help you:

• Capture market share of this rapidly growing ethnic community
• Understand the market sizes at all geographic levels: from postal code to national
• Gain insight into their purchasing behavior
• Uncover up-sell and cross-sell opportunities

Unique features of the Chinese consumers: An effective targeting market strategy needs a full understanding of consumer demographics and purchasing behavior.

EthnoMarket–Chinese will help you gain insight into the Chinese consumer’s characteristics and needs, for example:

• Multi-family households
• Dwelling with more bedrooms
• Younger population
• High proportion of professionals
• High expenditure on shelter
• Large share of food expenditure on meat/fish, vegetables
• Growing purchase at supermarkets
• High expenditure on education
• High rate of savings
• High proportion of new home owners
• Heavy credit card users
• Early adopters of gadgets

Key Attributes

Data Sources

• Statistics Canada*
• Citizenship and Immigration Canada
• Health Canada
• Canada Postal Corporation
• Adhome and BBM consumer surveys
• Manifold proprietary databases

*No confidential information about an individual, family, household, organization or business has been obtained from Statistics Canada.

Discriminators

• Designed for small geographic areas
• Covers every geographic level
• Developed by international renowned data mining scientists
• Uses advanced data mining technologies
• Updated on an ongoing basis via postal code
• Validated by third party data
• Has high differentiating and predictive power
• Easy integration with customer’s database