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Home>Catalog>Data>U.S. Data>Business Data>Devonshire Economic Data
Devonshire Economic Data
by 
Devonshire Associates, Ltd.
Retail Sales

Variables

Retail Summary
Total Retail Sales ($000)
Total Retail & Foodservice Sales ($000)
Motor Vehicle & Parts Dealer Sales ($000)
Furniture & Home Furnishings Store Sales ($000)
Electronics & Appliance Store Sales ($000)
Building Material & Garden Equipment & Supplies Dealer Sales ($000)
Food & Beverage Store Sales ($000)
Health & Personal Care Store Sales ($000)
Gas Station Sales ($000)
Clothing & Accessories Store Sales ($000)
Sporting Goods, Hobby, Book & Music Store Sales ($000)
General Merchandise Store Sales ($000)
Miscellaneous Store Retailer Sales ($000)
Nonstore Retailer Sales ($000)
Foodservices & Drinking Place Sales ($000)
Total Retail Establishments
Total Retail & Foodservice Establishments
Motor Vehicle & Parts Dealer Establishments
Furniture & Home Furnishings Store Establishments
Electronics & Appliance Store Establishments
Building Material & Garden Equipment & Supplies Dealer Establishments
Food & Beverage Store Establishments
Health & Personal Care Store Establishments
Gas Station Establishments
Clothing & Accessories Store Establishments
Sporting Goods, Hobby, Book & Music Store Establishments
General Merchandise Store Establishments
Miscellaneous Store Retailer Establishments
Nonstore Retailer Establishments
Foodservices & Drinking Place Establishments
Total Retail Employment
Total Retail & Foodservice Employment
Motor Vehicle & Parts Dealer Employment
Furniture & Home Furnishings Store Employment
Electronics & Appliance Store Employment
Building Material & Garden Equipment & Supplies Dealer Employment
Food & Beverage Store Employment
Health & Personal Care Store Employment
Gas Station Employment
Clothing & Accessories Store Employment
Sporting Goods, Hobby, Book & Music Store Employment
General Merchandise Store Employment
Miscellaneous Store Retailer Employment
Nonstore Retailer Employment
Foodservices & Drinking Place Employment
Retail Sales by Store
Total Retail Sales ($000)
Total Retail & Foodservice Sales ($000)
Motor Vehicle & Parts Dealer Sales ($000)
New Car Dealer Sales ($000)
Used Car Dealer Sales ($000)
Recreational Vehicle Dealer Sales ($000)
Motorcycle Dealer Sales ($000)
Boat Dealer Sales ($000)
All Other Motor Vehicle Dealer Sales ($000)
Auto Parts & Accessories Store Sales ($000)
Tire Dealer Sales ($000)
Furniture & Home Furnishings Store Sales ($000)
Furniture Store Sales ($000)
Floor Covering Store Sales ($000)
Window Treatment Store Sales ($000)
All Other Home Furnishings Store Sales ($000)
Electronics & Appliance Store Sales ($000)
Household Appliance Store Sales ($000)
Radio, Television & Other Electronics Store Sales ($000)
Computer & Software Store Sales ($000)
Camera & Photographic Supplies Store Sales ($000)
Building Material & Garden Equipment & Supplies Dealer Sales ($000)
Home Center Sales ($000)
Paint & Wallpaper Store Sales ($000)
Hardware Store Sales ($000)
Other Building Material Dealer Sales ($000)
Outdoor Power Equipment Store Sales ($000)
Nursery & Garden Center Sales ($000)
Food & Beverage Store Sales ($000)
Supermarkets & Other Grocery Store Sales ($000)
Convenience Store Sales ($000)
Meat Market Sales ($000)
Fish & Seafood Market Sales ($000)
Fruit & Vegetable Market Sales ($000)
Baked Goods Store Sales ($000)
Confectionery & Nut Store Sales ($000)
All Other Specialty Food Store Sales ($000)
Beer, Wine & Liquor Store Sales ($000)
Health & Personal Care Store Sales ($000)
Pharmacies & Drug Store Sales ($000)
Cosmetics, Beauty Supplies & Perfume Store Sales ($000)
Optical Goods Store Sales ($000)
Food (Health) Supplement Store Sales ($000)
All Other Health & Personal Care Store Sales ($000)
Gas Station Sales ($000)
Gas Stations with Convenience Store Sales ($000)
Other Gas Station Sales ($000)
Clothing & Accessories Store Sales ($000)
Men's Clothing Store Sales ($000)
Women's Clothing Store Sales ($000)
Children's & Infants' Clothing Store Sales ($000)
Family Clothing Store Sales ($000)
Clothing Accessories Store Sales ($000)
Other Clothing Store Sales ($000)
Shoe Store Sales ($000)
Jewelry Store Sales ($000)
Luggage & Leather Goods Store Sales ($000)
Sporting Goods, Hobby, Book & Music Store Sales ($000)
Sporting Goods Store Sales ($000)
Hobby, Toy & Game Store Sales ($000)
Sewing, Needlework & Piece Goods Store Sales ($000)
Musical Instrument & Supplies Store Sales ($000)
Book Store Sales ($000)
News Dealers & Newsstand Sales ($000)
Tape, CD & Record Store Sales ($000)
General Merchandise Store Sales ($000)
Department Store Sales ($000)
Warehouse Club & Superstore Sales ($000)
All Other General Merchandise Store Sales ($000)
Miscellaneous Store Retailer Sales ($000)
Florist Sales ($000)
Office Supplies & Stationery Store Sales ($000)
Gift, Novelty & Souvenir Store Sales ($000)
Used Merchandise Store Sales ($000)
Pet & Pet Supplies Store Sales ($000)
Art Dealer Sales ($000)
Mobile Home Dealer Sales ($000)
Tobacco Store Sales ($000)
All Other Miscellaneous Store Retailer Sales ($000)
Nonstore Retailer Sales ($000)
Electronic Shopping & Mail Order Sales ($000)
Vending Machine Operator Sales ($000)
Heating Oil Dealer Sales ($000)
Bottled Gas Dealer Sales ($000)
Other Fuel Dealer Sales ($000)
Other Direct Selling Establishment Sales ($000)
Foodservices & Drinking Place Sales ($000)
Full-Service Restaurant Sales ($000)
Limited-Service Restaurant Sales ($000)
Cafeteria Sales ($000)
Snack & Nonalcoholic Beverage Bar Sales ($000)
Foodservice Contractor Sales ($000)
Caterer Sales ($000)
Mobile Foodservice Sales ($000)
Drinking Place Sales ($000)

Methodology

Sources of Data
In order to estimate Total Retail Sales and Retail Sales by Store Type, Devonshire uses the following data sources: the latest Census of Retail Trade, Sales Tax Data collected from each State Department of Revenue, Covered Employment and Wage Data provided by the Bureau of Labor Statistics, and Devonshire's Business Summary File. Devonshire also incorporates national retail sales information from the Census Bureau's Monthly Retail Trade Survey.
Industry/Data Groups
Devonshire updates the following Major Store Groups at the 3-Digit NAICS level:
  • 441 Motor Vehicle & Parts Dealers
  • 442 Furniture & Home Furnishings Stores
  • 443 Electronics & Appliance Stores
  • 444 Building Material & Garden Equipment & Supplies Dealers
  • 445 Food & Beverage Stores
  • 446 Health & Personal Care Stores
  • 447 Gas Stations
  • 448 Clothing & Accessories Stores
  • 451 Sporting Goods, Hobby, Book & Music Stores
  • 452 General Merchandise Stores
  • 453 Miscellaneous Store Retailers
  • 454 Nonstore Retailers
  • 722 Foodservices & Drinking Places
For each of these major retail categories, sales data is further classified by 80 Minor Store Groups at the 4-Digit, 5-Digit, and 6-Digit NAICS levels.
County Methodology
The Census of Retail Trade is used as the benchmark for the Devonshire Retail Sales estimates. As appropriate, the Retail Sales data is adjusted for annualized changes in wages, employment, and sales tax at the regional, state, and county levels for the annual updates. Retail sales by wholesalers and service establishments are not included in these estimates. Total Retail Sales reflects net sales (minus funds for returns and allowances) that measure the drawing power of local establishments. A similar procedure is followed to estimate Retail Sales by Store Group for the 13 Major Store Groups at the county level. The Monthly Retail Trade data is then used to further categorize these estimates into 80 Minor Store Groups.
ZIP Code Methodology
Devonshire uses its latest Premium Business Patterns ZIP Code file to disaggregate County-level Retail Sales estimates for all Major and Minor Store Types. The process begins by first establishing the relationships between the number of employees in any particular ZIP and its corresponding county. These relationships are obtained for each Retail Sales category. Finally, the relationships are applied to County Retail Sales by Store Type.