STI: BlockPoint is a unique data product created by Synergos Technologies in response to one of the leading trade area research issues since the release of the 2000 Census: showing accurate population change (especially growth) in rapidly changing and rural areas in the United States.

Block groups in rural areas, ranging on average from ten to 100 square miles, and are huge in comparison with their urban counterparts. In the years since the last census, it’s known that many rural areas have experienced growth. STI: BlockPoint enables users to identify exactly where within the block groups the growth is occurring.

STI: BlockPoint works by first dividing block groups into pieces according to existing man made and natural borders, such as highways and rivers. Then it allocates population estimates to the each subsection. In this way, businesses will gain yet another valuable tool at their desktops to assess new and existing markets before making expensive and time-consuming site visits.