Maponics Carrier Routes™ is a series of map databases including carrier route and ZIP Code boundaries for the United States. These boundary files, and the associated centroid files, are critical for any organization conducting direct marketing or trying to display accurate postal boundaries via web-based applications.

Product Description

Maponics has developed a proprietary process to create carrier routes that are both accurate and visually appealing. Unlike competitor’s products that use jagged lines crossing roads, our carrier routes align well with commercial street networks.

• Business-type routes also included
• Continuous data maintenance
• Centroids for “box type” or “unique” routes included
• Many auxiliary tables available, relating carrier routes to neighborhoods, demographics, school districts, & more

Methodology

While our method is more difficult to produce than our competitors’, the results are much better:

• Uses multiple data feeds, including USPS data, to ensure completeness
• CASS certifiable data imported each month
• Rigorous linkage of ZIP+4 data to every US street segment
• Scores segments based on match rates
• Incorporates areas cleanly without the “fake accuracy” of jagged fence-posting used by other companies
• Absorbs invalid holes or gaps
• Iterative feedback loop for corrections
• Excellent replacement for former users of the Tele Atlas® Carrier Route* product

Markets/Applications

• Target marketing to areas within a ZIP Code
• Analyzing responses to a direct mail campaign
• Overlaying demographics on a sub-ZIP level
• Carrier route analytics and predictive modeling for finding the “best” carrier routes
• Richer cartography in maps

Technical Details

• Formats: ESRI shapefile, MapInfo TAB, Database-loadable text format (WKT), custom
• Datum: WGS84
• Product Version: in 2008
• Update Cycle: Quarterly

Maponics and the USPS